Example Audience: Press List

Go to Outreach > Audiences, and click the "New Audience" button. 

If you have a custom Press field in your system with multiple options that people are tagged with, you may want to separate them out into different audiences. The audience below is filtering people tagged as members of the Radio and Magazine press items into one audience. You can select or deselect specific press types in the righthand pane by holding down the Ctrl key on your keyboard.