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Fireside State Example Audience: Non-Subscriber Audience

To create a list of email addresses who have neither opted in nor opted out:

1. Navigate to Outreach > Audiences 

2. Click "New Audience" in the header toolbar. 

3. Give the audience a name (i.e., Non-Subscribers).

4. Using the "Include People Matching.." The first rule should be "OptIn".

Screenshot 2025-08-20 at 3.26.14 PM.png

5. Set the condition to "Does Not Have a Value"

Screenshot 2025-08-20 at 3.30.01 PM.png

6. Click "Save"

Your new audience will consist of those who are not opted in or out.

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