The email message statistics page (Outreach > Email Statistics) includes real-time feedback on your email newsletters, press releases, and issue alerts. Here you can review the following metrics of your messages: opened and clicked rates (which tell you the total number of people who opened the message and clicked on any single link). You can click on the numbers to view the individual profiles who opened the message or the links that were clicked! You can also view how many people unsubscribed from your newsletter subscription.
These statistics can help you determine if a particular subject grabbed your readers' attention or if sending on a certain day or at a certain time worked over another day and time.
You can also use these statistics in audiences to re-target messages.
Comments
Article is closed for comments.